Baltic Travel Group is a leading tourism company in the Baltics, with offices in Riga, Tallinn, and Vilnius. With over 25 years of experience in the industry, the company has earned a reputation as a trusted partner in organizing personalized and business travel, as well as corporate events.
From Crisis to Growth
The collaboration between Baltic Travel Group and Primend began during one of the most challenging periods in the travel industry. The COVID-19 pandemic and, later, the war in Ukraine caused unprecedented disruptions, forcing companies to scale back budgets and rethink their strategies. Despite these hardships, Baltic Travel Group remained resilient, actively seeking new growth opportunities and successfully pivoting to emerging markets.
At the same time, IT security became an increasingly critical concern. The company’s existing IT infrastructure was outdated and no longer met the security expectations of its clients and partners. As the travel industry began to recover and the company solidified its presence in new markets, the need for significant investments in IT modernization and cybersecurity became clear. This set the stage for a strategic partnership with Primend to elevate Baltic Travel Group’s IT systems to meet modern security and operational standards.
Cybersecurity and Digital Transformation
Primend brought expertise, a professional approach, and a strategic vision to the table, delivering impressive results in a remarkably short time. One of the most complex tasks was migrating over 20 years’ worth of email data to Microsoft cloud solutions. This process required meticulous planning and execution but was successfully completed while ensuring the highest level of data security.
With the implementation of the Microsoft 365 Business Premium license, all essential IT solutions are now integrated into a single, streamlined platform. To further enhance security, Baltic Travel Group undertook a complete overhaul of its IT hardware, replacing outdated computers in partnership with leasing provider Grenke. Additionally, Primend reinforced the company’s cybersecurity by implementing firewall protection, multi-factor authentication, and other security measures, ensuring compliance with industry best practices and partner requirements.
Beyond technical upgrades, Primend provided strategic IT consulting, helping Baltic Travel Group navigate security standards and prioritize IT investments effectively—ensuring optimal resource allocation while avoiding unnecessary expenses.
A New Perspective on Innovation
Adapting to new IT systems and security protocols was initially a challenge for employees. However, Primend’s structured training sessions played a crucial role in helping the team not only understand the new tools but also appreciate their advantages in a modern work environment. Today, the company is fully digitalized, with employees embracing innovation and seamlessly integrating it into their daily workflows.
Thanks to Primend’s expertise and technological enhancements, Baltic Travel Group has significantly strengthened its market position. The company is now better equipped to compete in tenders and secure contracts with high-profile clients in both the public and private sectors. With a secure, efficient, and modernized IT infrastructure, Baltic Travel Group is well-prepared for future growth and innovation.